ÖRJAN ERIKSSON
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ÖRJAN ERIKSSON
How to Create & Manage a Successful Article Site
The internet is flooded with an unlimited amount of websites,
fresh ideas and free content and even now as we speak is
growing at an unbelievable rate.
Knowing all this, do you still wish to build a successful article
website? The chances of success sound slim, right?
Well it shouldn't because it actually isn't that hard. I'll get
straight into it and tell you step by step the main paths I
took to accomplish my popular article website.
First things first, choose a niche topic or market, in my case it
was 'Self Help'. It is vital that you try to remain unique and focus
your site on one single topic. Make certain that you do not get
carried away and begin adding non-relevant content to your
site.
When it comes to choosing a topic, it requires two important
steps.
First, choose a topic that you are interested in so that you are
motivated to build the site.
Second, choose the topic keywords based on words that are
searched for regularly online. Now, in order to get a rough
indication of how many people are actually searching for the
keywords I wanted to optimize my site for, I used the Overture
search suggestion tool. It's not exact, and doesn't measure
Google searches, but it does give a very good estimate.
Now it is time to start building the site! I was lucky that my
brother is one of the developers of an Online Content
Management system called ArticleLive. It's created by
Interspire and is so easy to use. I pretty much had an
Instant Web Site that gave a feel and look of great quality.
I was able to build and manage my own content site from
scratch - and this was back when I had absolutely no
technical experience!
One vital factor: in order to have a successful article site
is differentiating your site from the rest and provoking
visitors always to return. How to do this is basic. Simply
make sure that all you provide is quality information.
And that was exactly what I did and still do.
There are literally millions of articles for me to upload onto my
site from other article websites and from authors submitting
their articles to me. Note that you are allowed to copy articles
off other websites, so long as you keep the original author's
bio intact.
It is indeed tempting to quickly upload and add as many articles
as you can to grow your site quickly and increase traffic.
However, this will only be beneficial in the short term. For the l
ong term, you wish for visitors to come back to your site and
also continually attract new visitors.
Quality articles will help make this happen. I made sure that
every single article on my website was proof read at least
once as well as be interesting and helpful. All articles trying
to sell or advertise a service or product were not accepted.
Articles with links in the body were also not accepted. Although
this process does take more time and effort, the return on your
investment can be huge.
One great form of promoting your article site is to do what I am
doing right now. Write an article that relates to the topic of your
article site - with your bio and link intact - and submit it to well
known article sites around the web. This way your link displays
all over the web, which as a result will help build your Google
Page Rank (if you are unfamiliar with the term ‘Page Rank' I
highly suggest you begin researching and understanding the
importance of it). In addition to this, your article can be read
by millions of people all over the world who are highly likely
to click on your link and visit your site, just like you are going
to do after reading this article :)
Other important factors that affect an article site include
• SEO - Search Engine Optimization
• Google Page Rank
• Customer / Visitor feedback and friendly support •
Website look and feel
• ROI - Return on Investment techniques
These factors would require several more articles!
Nevertheless, I can not stress enough the importance of
quality.
Out of every factor mentioned, quality is the one thing that will
guarantee your website success in the long run. An article site
that offers free and high quality articles is surely guaranteed to
attract new visits and sustain loyal visitors. By simply going
through the easy steps I went through before, you could easily
have one of the best article sites for your choice of topic.
Remember, quality content results in a quality website.
©2006 ÖRJAN ERIKSSON |
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