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Earma Brown, 11 year author, business owner, web developer helps service
business owners, professionals and writers who want to write their best book
now! Earma mentors other writers and professionals through her monthly ezine
iScribe
EARMA BROWN
Give Your Book a Selling Chance Before You Write It
Imagine thousands of people buying your book all over the world in the
coming year.
Furthermore, they love it and write you about how it has helped them.
They even email all their friends about your insightful book. Sound far
fetched? Believe it; it could happen to you! Keep reading only if you
want to give your message the selling chance it deserves.
To start with, every part of your book should be a compelling part of
your message. Every part should be written passionately and designed
to be a sales tool. Touch your readers' emotion with passion for your
topic and you'll sell more books. In fact, when you design your book
to include the passion points below, you'll sell more books than you
ever imagined.
Passion Point 1 Write Your Book's Thesis Statement
Write your book's central thought or main point into a one sentence
thesis. This one sentence thesis proclaims the general mission of your
book. If you want your readers to keep reading to the end, write tightly
focused copy. Make every sentence and every chapter support your
thesis statement. Better yet, if you're writing your book fast and using
my question-answer method (see below) the thesis is the main solution
your book offers.
Passion Point 2 Direct Your Book to Help One Targeted Audience.
I don't want to hurt your feelings but not everyone will want your book.
Yet, I am convinced there's a community of people in your field waiting
for you to solve their problem. What problems does your message solve
for them? Develop an audience profile (picture) and keep it in front of
you as you write so you can visualize a real person to solve problems for.
Additionally, knowing your market before you write will help you write
focused, compelling chapters. Writing to a specific person or group of
people will keep your readers reading to the end. Write too general and
your readers may fall asleep and never come back to your book after
they wake.
Passion Point 3 Sizzle Your Book Title and Cover.
Your title may well be 90% of the pulling power for your book.
Researchers say you have 4 seconds to hook your potential
buyer. An excellent title is short. The top titles are benefit driven.
Don't forget to heat them up with emotion. Use terms your audience
can relate to. Use action words and verbs. Quantify change with ways
and time limits. Use one or two word ideas to tell a story. Pledge change.
Spark interest. Instead of "How to Write an E-book" the author chose
the title "Ten Secrets to Write Your E-book Like a Winner." She
quantified change, sparked interest and branded her title.
Passion Point 4 Invest In Your Front Cover
Have you seen the sign, "We Buy Ugly Houses!" Based on the company's
popularity, it works for them. But it doesn't work in the book business.
Ugly book covers get overlooked. Well designed book covers sell! Hire
a professional graphic designer to help you. Professionally designed covers
costs from $130-1400 or more. The cover of your book helps make the
important first impression with readers and even book-sellers. Remember,
the attention of your potential customer is captured largely and first by the
cover design.
Passion Point 5 Compose Your Book Back Cover Before You Write.
This is ranked the second most important "Passion Point" for your book.
Think about it in choosing a book to read for yourself, how many times
did the title and front cover hook your interest enough to pick it up?
Then usually you turn it over to see if you really want to read it. On
the back cover, you put the most compelling ad copy, benefits,
testimonials, and a small blurb (bio) about yourself. If your prospective
buyer likes it they will buy instantly.If they need more information to
make the decision they will preview your introduction and table of
contents. No matter how good your book is, if you don't use the above
simple tips in setting it up you may never sell as many books as your
message deserves. Start today. Enthusiasm and passion are contagious.
Give your book the best selling chance possible. Fill it with enthusiasm
and passion for your topic to sell more books than you ever dreamed.
©2007 EARMA BROWN |
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