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BOB BURNHAM
How to Author and Publish a Book
The most important thing you can do before you write and publish a book is to make sure that someone out there wants to read it. Better yet, a couple thousand people want to read it. There is not much point to writing and publishing a book if you do not have an audience.
The good news is that there are many wonderful tools that you can use to determine if there is a demand for your book's topic. Online keyword tools, forums, and even speaking with people in your industry will help you determine if people are actively searching for your information.
Begin by brainstorming specific book ideas. If you are using your book as a business card or a tool to build credibility in your career then you already have a place to start. If you're starting from scratch then make a list of topics that you want to write about. It's important to write about something that you are interested in and passionate about. Your love for your topic will come through in your writing and it will be a better book.
Once you have a general idea for your book's topic, consider how the book is going to benefit your readers. What will they gain from reading it? Will they have pets that are better trained? Will they be able to purchase a software program that makes their lives easier? Will they be smarter, sexier, wealthier, thinner, more respected? Define exactly how your book is going to make their lives better and then write and structure your book to make it happen.
Consider writing a sales page or synopsis before you write your book. Your sales page or synopsis will highlight the benefits your book provides and the kind of information you cover. You can then use your sales page to structure your book – your sales page will work as a lighthouse to keep you focused and headed in the right direction.
Give yourself a certain amount of time to complete your book – whether you write it yourself or not. It's easy to let other things sidetrack you and the book you planned on publishing this year does not get published for ten years or more. Make a plan and stick to it even if it means that you only write for ten minutes a day. It is possible to write and publish a book in a month, but you have to commit to the process.
Self publish for faster results and more money. We spend more than 14 billion dollars a year purchasing self published books. Someone is clearly making a lot of money. Self publishing gives you the power to see your book on store shelves in a tenth of the time that it takes to publish traditionally. It also gives you 100% control over your book and 100% of the profits.
You can self publish your book electronically, in print, or a combination of both. In fact, many people that self publish go on to sign huge contracts with traditional publishing houses. Chicken Soup for the Soul started out as self published books and they have gone on to make Jack Canfield and Mark Victor Hansen millions in sales and publishing contracts. Even better, the contents of those books are written by others!
Electronic publication is the fastest, easiest, and least expensive way to publish and market your book and it's a great way to test the waters. It begins with a website to promote your book, a marketing plan, an auto responder campaign to distribute it via email, and a way to collect the money from your sales.
Really, it does not get any easier. You can author and publish your book quickly and easily. How soon do you want to see your name in print and reap the benefits of being an author? 20 days? 30 days? Get busy and make it happen.
--- copyright BOB BURNHAM. Entrepreneur, Consultant and Author of "101 Reasons Why You Must Write A Book" For more information visit http://www.expertauthorpublishing.com
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