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BOB BURNHAM
Internet Book Marketing, an Author's Secret Weapon
The Internet has many tools for internet marketers And it has opened up a whole new world and made book marketing exciting, creative and lucrative. There are many fantastic internet tools and resources that can make internet book marketing a breeze.
The internet has opened up a whole new world and made book marketing exciting, creative, and yes it can be lucrative too.
The first thing you think of when you think of the internet is likely a website and yes, a website is important however there are many other fantastic internet tools and resources that can make internet book marketing a breeze.
Blogs
Blogs are a fantastic tool to communicate with your current customers as well as your prospective customers. You can have a formal and authoritative tone to maintain your 'expert' credibility and status. You can also take a more conversational tone and develop a more friendly or informal relationship with your customers and readers.
Forums,
Chat rooms, and social networking Now I am not suggesting that you go and get a MySpace page and begin chatting, however many artists and authors do have MySpace pages. What I am suggesting is that you take advantage of the forums and interactive websites that cater to your target market. There are forums and online social groups on just about every topic imaginable from hobby trains to gardening, from rock climbing to pet care. Find these groups, register, and mingle. You never know who you might meet and by placing a link to your book's website in your signature you are connecting with potential customers.
Email,
is a powerful tool for an internet book marketer. As you collect email addresses from associates, from your website visitors, and from folks you meet, your list will grow. You can use this list in any number of ways. Many rich authors choose to send their email list a regular email newsletter which informs and also announces any promotions or new products. Others choose to simply contact their list when they have good news, like reaching no. 1 on the Amazon Bestsellers List.
Websites,
of course it is important for you to have a website too. A website can, and should, be more than just a brochure type page where people can read about you and or your book. Your website can link to bookstores where people can buy your book. Your website can offer a newsletter subscription. It can promote your book with testimonials and reviews and your website can offer a shopping cart so people can purchase your book right then and there.
The internet has many many tools for internet book marketers and we have only scratched the surface. Advertising, links, online magazines the sky is the limit. Get online and get marketing!
© BOB BURNHAM
BOB BURNHAM is an entrepreneur, consultant and # 1 Amazon Best Selling Author of "101 Reasons Why You Must Write A Book"
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