GRAHAM CATT : The Seabirds
LAURA CROSS : Build Your Expert Author Platform
contemporary international poetry - for your reading pleasure,
poetry from new and established poets and essays on writing

All the fine arts are species of poetry--Samuel Taylor Coleridge

The Man with No Name
The Man with No Name
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The Seabirds
imprisoned in this office I struggle to breathe beneath a meaningless mass of names and numbers when suddenly the sound of seabirds calling to each other in the carpark somehow filters through the barriers for an instant I feel as though a door has opened up within me I am flooded with distant memories almost forgotten sensations I recall the scent of fresh sea air the feeling of warm sun on my face and for half a minute or so I soar into a clear blue sky just like those birds but as easily as sand these images are blown from my mind the bird's cries drowned out by the din of traffic and I awake, as if from a dream surrounded by a chaos of paper staring into the blank face of a computer screen returned to the work that so reliably provides for my life yet at the same time suffocates it
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I have many things to write unto you but   I will not write with pen and ink
--JOHN the theologian


The Seabirds navigation This Tree  
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Build Your Expert Author Platform

A platform encompasses the ways you are visible and attracting potential readers. It conveys your expertise and influence. And if youíre pursuing a traditional publishing deal, literary agents and publishers expect nonfiction writers to have established platforms. (Itís difficult, if not impossible, to land a book deal or acquire an agent without one.)

Every authorís platform strategy will be unique to him or her. One size does not fit all. You must follow a path that is natural for you and your writing. However, there are five essential components or supplies you need to build a writerís platform:

1. Understand Your Brand Image

Establish an author identity and use it consistently throughout your material. Your personal brand is how you package and present yourself to readers to distinguish and differentiate yourself from other writers.

2. Develop and Promote Your Expertise

Are you the go-to expert in your field? You can establish your expertise through:

* Professional credentials

* Writing articles

* Being featured on radio and television, and in print media

* Testimonials and endorsements

* Speaking engagements

* Teaching workshops, seminars, teleclasses, and webinars

* Hosting your own online radio show or podcast

* Creating informational products

* Being a resource for reporters, journalists, and television producers

* Sending out press and news releases

* Creating and distributing online informational videos

* Answering questions via LinkedIn groups and YahooAnswers

* Blogging and guest posts

3. Have an Internet Presence

Every potential author needs a website or blog. If you already have a web presence when you begin approaching media you will have an edge over other writers. A blog can add to your credibility, help you establish your expertise, and provide a means to capture potential readers for your database. 4. Build A List of Contacts

Publishers want to know just how many potential readers there are for your book. The number of fans you have from Facebook, followers on Twitter, connects on LinkedIn, and subscribers to your blog provide tangible figures. Producing a weekly or monthly e-zine or newsletter is an effective way to grow your list of contacts. Your website and blog can include an opt-in page to capture subscribers.

5. Engage In Community

You can network through local and regional events, national conferences and conventions, and online social media, such as Twitter, Facebook, and LinkedIn. Online networking sites give you access to connections and a platform to share your writing and expertise.

Strategy-In-Action Assignment:

1. Outline a platform strategy in each of the five areas

2. Select one or two items to implement and get started this week!

VAN GOGH, Victor (1853-1890)
Poetry endangers the established order  of the soul - Plato

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The Seabirds navigation This Tree  
POETRY requires a mature audience ENTER only if you are 18+ under 18? GoTo Games

This Tree
I never noticed this tree before. Was it always here? Look how huge it is. Even the upper branches as thick around as grown men, strongmen in a circus with thigh-thick arms holding up the canopy. You can't miss this tree, and yet I think I have been missing it everyday for years, driving past it on my way to work without seeing it. My car is running quietly over there now, where I pulled over because this tree was standing here where I never saw it. I see it now though. I see it all now. How I couldn't see before because of the understory, all those stories I was telling myself were true. All the grasping and the wanting and the dying. But now I think there must have been something dead inside of me if I couldn't see this tree--it's so beautiful I want to die. And I want to live differently. I want to take this tree back to my car, back into my life, keep it always in view. But of course that's imposible. That would be as impossible as this tree itself, which is why I can't stop staring at it.
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You Take Advantage of My Good Mood TOP  The Seabirds ©  GRAHAM CATT  . from poetryrepairs 01.04:038
Build Your Expert Author Platform MID   038POEM2 ©  LAURA CROSS a business strategist, author, and professional ghostwriter. She provides business, publishing, and platform strategies to help entrepreneurs get known as the go-to experts in their field, become published authors, attract high-paying clients, garner major media, and earn more money with less effort by packaging their expertise @  .comment2
This Tree] BTM  This Tree ©  PAUL HOSTOVSKY  .comment3